lumiies® wins newcomer award at ANIDO, the international B2B pet trade fair in Belgium
26 January 2026
Another milestone for lumiies®: at ANIDO, the international B2B pet trade fair in Belgium, the brand wins the New@ANIDO newcomer award, voted for directly by the trade fair audience. The award confirms lumiies® as an inventive brand for neon dog apparel with a focus on design, colour and quality workmanship.
New@ANIDO: the audience votes for innovation in the pet market
The New@ANIDO competition is one of the awards that count for young brands in the European pet market. The winners are chosen directly by trade visitors at the fair: retailers, buyers and industry experts.
This direct market feedback is a strong signal for the trade, the press and customers.
From Best Newcomer 2025 to an international award in 2026
lumiies® already received the pet Best Newcomer Award in 2025. Winning the New@ANIDO award in January 2026 confirms how the brand is developing internationally as well.
What sets lumiies® apart
- Neon dog apparel that is easier to spot in daylight and dull weather
- Waterproof dog coats, warm dog jumpers, loops and accessories
- Designed in Hamburg
- Personal sizing advice in the customer chat
- Verified reviews in the shop through Loox
International B2B results and new trade partners
Alongside winning the New@ANIDO award, the fair was a strategic milestone for the growth of lumiies®. The brand gained new trade partners and extended its European network.
