lumiies® Dog Fashion
Dog mom style: matching looks, neon colours and visibility for dog & human
Loving your dog can be practical and still look good. lumiies® stands for urban visibility, dog fashion lifestyle and neon colours that lift the mood. For everyone who wants their dog warm and easy to spot, and who also enjoys colour, style and a matching look.
Matching looks without the kitsch: what goes together?
Glow Beanie for people
The Glow Beanie is not made for dogs, it is made for dog owners. Its colours match the Glow Jumper and the Glow Loop.
Glow Loop for dogs
The Glow Loop warms the neck and puts intense neon colour right on the dog. A good addition to the Glow Jumper and the Glow Raincoat.
Glow Jumper for colour
The Glow Jumper 2.0 is stretchy, warm and comes in intense neon colours. It looks sporty, bright and functional, without taking away freedom of movement.
Raincoat for city weather
The Glow Raincoat is waterproof, windproof and lined. Neon colours help in rain, snow, fog, at dusk and in grey city light.
A gift for dog mums
A beanie, a loop, a toy, a blanket or a sleeping bag make lovely gifts for people who love dogs and like colour.
Multi-dog households
Many customers have more than one dog. Colour sets make it easier to tell sizes, looks and dogs apart day to day.
Why neon works so well for dog fashion
Neon is more than a trend. The colours are high in contrast, they stand out in daylight and they brighten up grey walks. At the same time they solve a real everyday problem: dogs are easier to spot in city traffic, in rain, in parks, in snow and at dusk.
For night walks we recommend combining neon with LED or with reflective Magnetic Glow Tags. That turns fashion into a visible system for dog and human.
Style and fit belong together: if you are not sure which size or colour suits your dog, use the customer chat and send a photo. With several dogs, with dachshunds, sighthounds, puppies or seniors, personal advice is worth it.
FAQ: dog mom style and matching looks
Is the Glow Beanie for dogs?
No. The Glow Beanie is made for people, so for dog owners. Its colours match the Glow Jumper and the Glow Loop and complete the matching look.
What makes a good matching look with a dog?
A simple matching look comes from colour: the Glow Beanie for you, the Glow Loop or the Glow Jumper for your dog. It looks coordinated without looking like fancy dress.
Is neon just fashion, or functional too?
Both. Neon colours are easy to see, high in contrast and eye-catching in daylight, at dusk, in rain, in snow and in grey weather. In the dark we recommend adding LED or reflective clips.
What do customers often come back for?
Many customers start with a coat or a jumper and later add matching loops, beanies, beds, blankets or colours for their other dogs.
Can I get advice on colour?
Yes. In the customer chat you can send photos and ask which size, colour or combination suits your dog.


