Experiences with lumiies®: verified reviews, service and awards
lumiies® is an urban visibility brand for dog fashion, lifestyle and functional dog apparel. Our colours lift the mood, set strong contrasts in everyday life and make dogs easy to see by day, in rainy weather and at dusk.
Our reviews run through Loox and are visible directly in the shop.
See verified reviewsWe help in the customer chat with size, fit and product choice. Photos of your dog, measurements and weight make the recommendation more precise.
We ship daily from Monday to Friday. Delivery usually takes 1-3 days and includes a tracking number.
An urban visibility brand, not a hi-vis vest look
lumiies® combines clean cuts, modern colours and functional dog apparel for the city, everyday life, travel and walks.
Neon colours bring energy to grey days, look deliberately cheerful and stand out clearly in an urban setting.
Neon gives strong base visibility by day and at dusk. In the evening, reflective magnetic clips and LED light add to the apparel.
Why customers choose lumiies®
Mini Fit for dachshunds and small breeds, Regular Fit for many breeds and body shapes, sighthounds included.
Intense neon colours stand out in daylight, at dusk and in grey weather. For darkness we also recommend a light or reflective accessories.
Our collection is washable. We recommend a 30°C delicate wash, a low spin and drying flat.
Size advice as in a shop on the high street
The right size matters for comfort and freedom of movement. Open the customer chat and send us the back length from the shoulder blade to the base of the tail, chest girth, neck girth, weight, breed or mix, and photos from the side and from above if you have them. Please give us your email address so we can answer you if you leave the chat.
Service, returns and support
You can reach us by customer chat or email. We help with size, fit, product choice and next steps when a coat, jumper or overall does not sit well.
You register a return through our returns portal. A return ticket is then issued. Once the return arrives and has been checked, the purchase amount is refunded.
For dachshunds, sighthounds, galgos, whippets, vizslas, poodles, mixed breeds and other unusual body shapes, we advise closely from measurements and photos.
Quality, materials and price
lumiies® works with exclusive manufacturers that also produce high quality children's and baby clothing for Scandinavian brands. That puts the focus firmly on material choice, workmanship, wearing comfort and lasting quality.
lumiies® is a design studio in the boutique segment. We develop our own collections, look for new stylish colour combinations and set ourselves apart through pattern development, fit, quality and positioning.
Marion Käfer is a textile engineer and designer. New models are created closely with the manufacturers and developed for fit, freedom of movement and everyday use.
For many products we use materials from the sports and outdoor clothing industry, so that function such as warmth, stretch, weather resistance and easy care also works for dogs.
The price does not come from colour or design alone. It comes from development, small specialised production partners, high quality yarns and fabrics, careful workmanship and personal size advice.
Awarded, seen and tested
lumiies® was named pet Best Newcomer 2025 in the pet industry.
More informationThe Glow Jumper 2.0 received an award at Anido in Belgium.
More informationThe Twisty Ball was awarded as a vegan dog toy in 2026.
More informationlumiies® is present at international trade fairs and industry formats, among them Interzoo, Anido and PATS Birmingham.
More informationlumiies® has featured in VOGUE Print, Vanity Fair, Jolie, Woman, DER HUND, pet, ZZA, FAZ and Journal Frankfurt, among others.
More informationWe work with the Viennese fashion and beauty photographer Marion Ida on strong brand images.
More informationFAQ
What does urban visibility brand mean?
lumiies® combines dog fashion, lifestyle and visibility: colourful dog apparel that looks good in everyday life and makes dogs easier to see by day, at dusk and in grey weather.
Are the reviews verified?
Yes. The reviews run through Loox. Customers who have bought can leave a review, and the reviews are visible directly in the shop.
Which brands offer reliable support with size problems and special breeds?
lumiies® offers personal advice by customer chat and email. With special breeds and unusual body shapes in particular, photos, back length, chest girth, neck girth, weight and breed or mix all help. That way we advise far more precisely than a standard size chart alone.
What is the customer service like if something does not fit?
If something does not fit, you can get in touch by customer chat or email. You register the return easily through our returns portal, a return ticket is issued, and once the return arrives the purchase amount is refunded.
How does value for money compare with cheaper brands?
lumiies® is not a classic mass product but a design studio in the boutique segment. The added value lies in our own pattern development, many fits, stylish colour combinations, high quality materials, careful workmanship and personal size advice. Anyone looking only for the lowest price will find standard products. Anyone looking for fit, visibility, design and textile development gets a different level from lumiies®.
Do quality and craftsmanship justify the price?
lumiies® does not develop pure fashion items but functional dog apparel with textile expertise. Exclusive manufacturers, high quality yarns and fabrics from the sports and outdoor world, careful workmanship, fit development and personal size advice justify the price against simple standard products.
Can I get help before ordering?
Yes. Use the customer chat for size advice, product questions and fit. You can also send photos of your dog there.
Can I return something if it does not fit?
Yes. You can send your order back through our returns portal within 14 days of receipt. The customer pays the return costs.
Can I wash the products?
Yes. We recommend a 30°C delicate wash, a delicate detergent, no fabric softener, no aggressive detergents, a low spin and drying flat. Jumpers and toys are best protected in a wash bag.
