ABOUT US

The founders

lumiies® is more than just dog clothing - it is a vision that combines style, safety and sustainability into a unique collection. Founded by the Austrian designer sisters Marion and Kerstin Käfer, lumiies® stands for high-quality, vegan collections that make a strong fashion statement through their extraordinary designs. Our first collection was successfully presented at the Interzoo trade fair in Nuremberg in 2024 and is now available in over 40 exclusive stores of our B2B partners in Europe. Our new collection will be presented at the Zoomark in Bologna in May 2025.

WOMEN POWER

As a textile technician, costume designer and exhibition architect, Marion brings not only technical know-how but also a deep-rooted creativity and an excellent knowledge of materials to each design. Her expertise ensures that each piece offers the perfect balance between form, function and comfort. Kerstin, who has extensive know-how in international sales and brand development, has worked for various start-ups and deepened her passion for building strong brands. Together they are the driving forces behind a brand that knows how to inspire both dogs and their owners.

FASHION TRENDSETTER

The lumiies® collections are PETA-approved and are manufactured exclusively in the best, certified factories that offer safe workplaces and fair wages. Each product reflects the commitment to quality, durability and thoughtful design and is specifically tailored to the needs of modern dogs and their owners. With innovative cuts and materials, lumiies® not only ensures maximum visibility in the dark, but also maximum comfort on cool days. Every detail is designed with the aim of making the shared adventures of dogs and their owners safer, more colorful and more stylish.

History of lumiies®

The idea for lumiies® was born during a walk in the forest: Marion's fast and adventurous greyhound often disappeared into the undergrowth as soon as he spotted game. After many searches, it became clear: a dark dog is difficult to see. As an experienced designer, Marion developed a solution - a brightly colored vest that combines protection and visibility. After numerous prototypes and tests, the first collection was created that offers freedom of movement and safety for active dogs. This is how lumiies® was born - inspired by safety and driven by style.

The name and its meaning

The name lumiies® reflects our core values. "Lumi" stands for light and shine - characteristics that our collections embody through their bright colors and eye-catching designs. The two "ii"s symbolize the adventures you can experience together with your dog. "Es" stands for eco sustainability, because our aim is to ensure sustainable and environmentally friendly production. lumiies® is not about dressing up your dog, but about offering him the best protection so that he can go through everyday life safely and stylishly.

Each piece is made with the utmost care and attention to detail. Produced in the best factories, lumiies® stands for the highest quality and design. The entire collection is 100% vegan and PETA-approved, and uses certified materials that impress with their longevity and durability. They are not only fashionable, but also offer reliable protection from wind and weather.